Listing Presentation





  Janet Proctor 
Realtor       



Serving Carlsbad, Oceanside, Vista and all of
North San Diego County
 Since 1990







"Always in Touch with the Market"





Realty Executives

911 Hacienda dr.
Vista CA  92081
760-207-6791









----------------------------------------------------




Page 2






My Commitment To You



My commitment as your local REALTOR® is to provide you with the specialized Real Estate service you deserve. I have been selling homes, representing buyers and sellers since 1990 in North San Diego County and living in San Diego County since 1980. 
 
My eight years of Military service has prepared me for some of the biggest challenges that life has to offer. As your personal Real Estate professional I promise to pay attention to every little detail of your transaction myself. I will always be available to answer your questions and never  pass you off to an assistant.  You can expect me to give  100%  all the time. My personal goal is to make lifelong relationships one client at a time. If my clients are not happy with me, my business will not be successful. Over half of my  business comes from referrals or past clients that are happy with my service who continue to recommend me to their family and friends.


As a local area expert with knowledge of the communities, my objective is to work diligently to assist you in meeting your real estate goals.










______________________________


Page 3




 My Guaranteed Marketing Program for Your Home

 

1.            Listing in the Multiple Listing Service. (MLS) When your home is listed

        in the MLS your home is receiving additional exposure and advertising on
        the internet through: Cyber Homes which publishes to AOL RE, Google base,
        and Yahoo. List Hubs which publishes to various internet sites based on the 
        brokers selection. Point 2 Technologies which offers more than 35
        syndication partners, placing listings in over 300 destinations. 

    
    
2.     Copy of listing input sent or e-mailed to seller for approval.

 

     3.     Colored pictures taken. Colored flyers in the home.

 

4.     Staging services available at no charge to client.            

 

5.        Post sign on property. (directional sign if possible)

 

6.        Listing pitched at next office caravan meeting and on office caravan

             within 2 weeks.   Excluding holidays.

 

7.        All listings will be placed on my web site, www.janetproctorhomes.com 

             and realtor.com which receives  over 9 million visitors a day and is linked
             to many other sites, my Realty Executives  company web                       

             site, our International company web site, two Military
             web sites, Trulia.com which receives over 7 million unique visitors a
              day and 
other Realtor sites & Real Estate sites.
            
  
                                                         
                                                       
             I am also linked to hundreds of other agents in the U.S. which have

             access to your home through my web site.

8.         Advertising in the local newspapers.  

 

9.        Full service Real Estate office with receptionist M-F and a property

             management division.                                                              

 

10.     E-mail property flyer to 13,000 realtors.

 

11.     Just Listed cards sent to 300 of your closest neighbors.

 

12.     Open House on the internet with a virtual tour 24/7.

     Open House by myself or another Realtor from my office   
      whenever possible.


The National Association of Realtors states that 78% of home buyers begin there search on line. The California Association of Realtors states that 92% of buyers and sellers start there research into the process on line.  Why is this so important to you?  You are about to hire a Realtor that already knows this and markets to these consumers. 
www.janetproctorhomes  receives thousands of hits per month.
Realtor.com receives over 9 million visitors a day. That is an enormous amount of
exposure every day.

My web site will export your listings to major real estate portals including Trulia, Yahoo, Oodle, Zillow and Homes.com, one of today's fastest-growing real estate portals, with more than 4 million monthly visitors. This ensures that potential buyers can find and review your property/listing nationwide from my real estate website!

Homes.com Real Estate and Homes For Sale
Advanced Access real estate websites exports your listings to Google Base.
 


 
 WASTED MARKETING TIME

Advanced technology in our MLS exposes your property to the entire brokerage community in a matter of hours.  The effectiveness of open houses, office caravans, advertising and personal marketing efforts may be severely damaged if the price is too high.



                                                _______________________





                                                                      Page 4



                                 Why is Realtor.com so important?



Realtor.com is viewed daily by by over 9 million people but not only that, my listings will be shown on these major portals as well: 


Partner                                 Channel                                 Link


MSN                                      House & Home                       msn.Real Estate
Move.com                             Homes by Realtor.com          move
Wall Street Journal              RealEstateJournal.com 
Netscape                              Home & Real Estate
iWon                                      Real Estate
Excite                                    Real Estate
Juno                                       Real Estate   
NetZero                                 Real Estate
Moving.com                          Real Estate
Chicago Sun Times             Homes 
Daily Herald                          Real Estate


And many more including the Internet Broadcasting network of channels. 






                                     
                                              ____________________________







                                                                  Page 5


 

 "Should You Start Out With A High Listing Price?"

Because of the change in real estate market conditions, more sellers are competing for fewer buyers. So once again, it seemed important to challenge a long-standing "Myth" of real estate.

"The initial listing price isn't that important because the price can always be adjusted down later."

Many homeowners believe this.   It is a myth.   (Not true).

If most buyers first viewed your house because of the newspaper ad, a magazine, the internet, brochures, or the sign in your front yard the initial listing price probably would not make a difference. The house would always be "new" to those seeing it.

But most buyers do not come to your house because of various types of advertising. That is another myth.

Sure, buyers call on an ad, they often look at that house, but not always. Once they talk to an agent, they may discover it isn't what they need (or want) at all.

However, they are talking to an agent. That agent knows the current inventory and will know of other property that does fit their needs.

Those are the properties that buyers look at, and this is how most buyers end up looking at your house, too. Because of other agents, not because of your ad. Hardly anyone buys a house in the ad.

As a result, you need to get other agents interested in your property, and this is where your listing agent comes in...and why a good listing agent is extremely important. The listing agent gets buyer's agents looking at your home. Those agents have clients who called in on other properties. Buyers agents are not swayed by advertising. They look at the needs of the client, where the client wants to live, location condition, and other details of the property... and most importantly...  PRICE....

If your house is overpriced, agents are going to show similar homes that are priced more attractively. Your listing will get passed over. Agents pay most attention to homes newly on the market. There are fewer new listing than current listings. It is easier to keep an eye out for what is new, compared to the vast number of current listings.

New listings are on the "hot" sheet circulated in real estate offices. The MLS computer identifies new listings. Your listing agent may hire a service to distribute fliers to all the buyer's agents. There are office previews and the MLS tours to showcase listings. A lot of attention is focused on what is NEW...

With agents looking at newly listed homes so aggressively, a properly price home gets attention. As overpriced home gets passed over. You may be thinking, "But I am willing to negotiate!". Buyers aren't thinking in advance about how much you are willing to negotiate. They are comparing your asking price to other asking prices. Plus, when your house is new on the market, yo may not be willing to negotiate as much as you will later, once you've realized your error. Keep in mind that statistics show, quite often the first offer is the best offer.

So what happens if you over price in the beginning and get more realistic later?

You don't have all those important Buyer's Agents looking at your listing because it is NEW. A price reduction later in the listing cycle often gets overlooked. It is just one of many listings, not one of a few new listings.

As time passes, you could actually become desperate to sell because you've accepted a new job or because you have already bought a new home. That is a recipe for receiving lowball offers, so you could end up selling for less than if you had priced the home correctly in the first place.

Many sellers still mistakenly believe they should  "PRICE IT HIGH" because they can lower the price later, if necessary.

That is not the best strategy.

The key to selling your home is pricing it appropriately the first time.




______________________




 Page 6




 

MY TEAM OF EXPERTS



ESCROW:
              All Seasons Escrow

                                 Kitty Krisick

                                 703 Palomar Airport Rd. #205

                                 PH:  760-692-1111

 

TITLE:                   Lawyers Title

                                 Joe Mears & Stacey Angstead

                                 PH: 760-271-4004

                                 PH: 760-214-3211

 

HOME

INSPECTORS:      Accurate Visual Home Inspectors    

                                 Mike Tierney

                                 705 Pier View Wy.

                                 Oceanside  CA   92054

                                 760-722-2882     

 

TERMITE

INSPECTORS:      North County Exterminators

                                 2540 S. Sante Fe  

                                 Vista  CA   92083

                         PH:  760-727-6500

 

HOME

WARRANTY:        First American Home Warranty

                                 Lisa Wood

                                 PH:  800-698-0422 ext. 6875






________________________




Page 7




Know the Score

When you´re applying for credit ? whether it´s a credit card, a car loan, or a mortgage ? lenders will want to know your credit risk level. To understand your credit risk, most lenders will look at your credit score.

Your credit score affects both the amount of credit and the credit terms (interest rate, etc.) lenders will offer you. It´s a vital part of your credit health.

Understanding credit scoring can help you manage your credit health. By knowing how your credit risk is evaluated, you can take actions that will lower your credit risk ? and thus raise your score ? over time. A better score means better financial options for you.



What Is A Credit Score?

A credit score is a number lenders use to help them decide: "If I give this person a loan or a credit card, how likely is it that I will get paid back on time?" A credit score is an estimate of your credit risk based on a snapshot of your credit report at a particular point in time.

The most widely used credit scores are FICO scores. Lenders use FICO scores to make billions of credit decisions every year. Fair Isaac develops FICO scores based solely on information in consumer credit reports maintained at the three national credit reporting agencies ? Equifax, Experian, and TransUnion.

CHECK YOUR CREDIT REPORT

You should review your credit report from each credit reporting agency at least once a year and especially before making a large purchase, such as a house or car. By September 1, 2005, people in all 50 states will have the right to obtain one free copy of their credit report a year from each of the three major credit reporting agencies.

For more information, contact the Annual Credit Report Request Service at:

P.O. Box 105281
Atlanta, CA 30348-5281
1 877 FACT ACT (1 877 322 8228)
www.annualcreditreport.com

NOTE: Only Equifax offers a FICO® credit score through the above site. All three of your FICO® scores are available only at myFICO.com.

You can buy additional copies of your credit reports from myFICO.com.

You can also buy your report and dispute any errors by contacting the credit reporting agencies directly:

If you find an error, the credit reporting agency must investigate and respond to you within 30 days. If you are in the process of applying for a loan, immediately notify your lender of any incorrect information in your report.



_______________________




Page 8




The Title Consumer


UNDERSTANDING COMMON WAYS OF 
HOLDING TITLE

How Should I take ownership of the property I am buying?

This important question is one California real property purchasers ask their real estate, escrow and title professionals every day.

 

Unfortunately, though these professionals may identify the many methods of owning property, they may not recommend a specific form of ownership, as doing so would constitute practicing law.

 

Because real property has become increasingly more valuable, the question of how parties take ownership of their property has gained greater importance.  The form of ownership taken-the vesting of title-will determine who may sign various documents involving the property and future rights of the parties to the transaction.  These rights involve such matters as:  real property taxes, income taxes, inheritance and gift taxes, transferability of title and exposure to creditor´s claims.  Also, how title is vested can have significant probate implications in the event of death.

 

The California Land Title Association (CLTA) advises those purchasing real property to give careful consideration to the manner in which title will be held.  Buyers may wish to consult legal counsel to determine the most advantageous form of ownership for their particular situation, especially in cases of multiple owners of a single property.

 

The CLTA has provided the following definitions of common vestings as an informational overview only.  Consumers should not rely on these as legal definitions.  The Association urges real property purchasers to carefully consider their titling decision prior to closing, and to seek counsel should they be unfamiliar with the most suitable ownership choice for their particular situation.

 

Common Methods of Holding Title

 

SOLE OWNERSHIP

Sole ownership may be described as ownership by an individual or other entity capable of acquiring title.  Examples of common vesting cases of sole ownership are:

 

1.         A Single Man/Woman:

A man or woman who is not legally married or in a registered domestic partnership.  For example:  Bruce Buyer, a single man.

 

2.         A Married Man or Woman as His or Her Sole and Separate Property:

A married man or woman who wishes to acquire title in his or her name alone.

The title company insuring title will require the spouse of the married man or woman acquiring title to specifically disclaim or relinquish his or her right, title and interest to the property.  This establishes that both spouses want title to the property to be granted to one spouse as that spouse´s sole and separate property.  For example:  Bruce Buyer, a married man, as his sole and separate property.

 

3.         A Registered Domestic Partner as His or Her Sole and Separate Property:

A registered domestic partner who wishes to acquire title in his or her name alone.

The title company insuring title will require the domestic partner of the person acquiring title to specifically disclaim or relinquish his or her right, title and interest to the property.  This establishes that both registered domestic partners want title to the property to be granted to one partner as that person´s sole and separate property.  For example:  Bruce Buyer, a registered domestic partner, as his sole and separate property.

 

CO-OWNERSHIP

Title to property owned by two or more persons may be vested in the following forms:

 

1.            Community Property:

A form of vesting title to property owned together by husband and wife or by registered domestic partners.  Community property is distinguished from separate property, which is property acquired before marriage or before a registered domestic partnership, by separate gift or bequest, after legal separation, or which is agreed in writing to be owned by one spouse or registered domestic partner.

In California, real property conveyed to a married person, or to a registered domestic partner, is presumed to be community property, unless otherwise stated.  Since all such property is owned equally, both parties must sign all agreements and documents transferring the property or using it as security for a loan.  Each owner has the right to dispose of his/her one half of the community property, by will.  For example:  Bruce Buyer and Barbara Buyer, husband and wife, as community property.

 

2.            Community Property with Right of Survivorship:

A form of vesting title to property owned together by husband and wife or by registered domestic partners.  This form of holding title shares many of the characteristics of community property but adds the benefit of the right of survivorship similar to title held in joint tenancy.  There may be tax benefits for holding title in this manner.  On the death of an owner, the decedent´s interest ends and the survivor owns the property.  For example:  Bruce Buyer and Barbara Buyer, husband and wife, as community property with right of survivorship.

 

3.         Joint Tenancy:

A form of vesting title to property owned by two or more persons, who may or may not be married or registered domestic partners, in equal interests, subject to the right of survivorship in the surviving joint tenant(s).  Title must have been acquired at the same time, by the same conveyance, and the document must expressly declare the intention to create a joint tenancy estate.  When a joint tenant dies, title to the property is automatically conveyed by operation of law to the surviving joint tenant(s).  Therefore, joint tenancy property is not subject to disposition by will.  For example:  Bruce Buyer, George Buyer, as joint tenants.

 

4.         Tenancy in Common:

A form of vesting title to property owned by any two or more individuals in undivided fractional interests.  These fractional interests may be unequal in quantity or duration and may arise at different times. Each tenant in common owns a share of the property, is entitled to a comparable portion of the income from the property and must bear an equivalent share of expenses.  Each co-tenant may sell, lease or will to his/her heir that share of the property belonging to him/her.  For example: Bruce Buyer, a single man, as to an undivided 3/4 interest and Penny Purchaser, a single woman, as to an undivided 1/4 interest, as tenants in common...

 

Other ways of vesting title include as:

 

1.         A Corporation*:

A corporation is a legal entity, created under state law, consisting of one or more shareholders but regarded under law as having an existence and personality separate from such shareholders.

 

2.         A Partnership*:

A partnership is an association of two or more persons who can carry on business for profit as co-owners, as governed by the Uniform Partnership Act.  A partnership may hold title to real property in the name of the partnership.

 

3.          Trustees of a Trust*:

A Trust is an arrangement whereby legal title to property is transferred by the grantor to a person called a trustee, to be held and managed by that person for the benefit of the people specified in the trust agreement, called the beneficiaries.

 

4.          Limited Liability Companies (L.L.C.)*:

This form of ownership is a legal entity and is similar to both the corporation and the partnership.  The operating agreement will determine how the L.L.C. functions and is taxed.  Like the corporation its existence is separate from its owners.

 

*In cases of corporate, partnership, L.L.C. or trust ownership - required documents may include corporate articles and bylaws, partnership agreements, L.L.C. operating agreements and trust agreements and/or certificates.

 

Remember:

How title is vested has important legal consequences.  You may wish to consult an attorney to determine the most advantageous form of ownership for your particular situation.

 

 

The Title Consumer is published by the California Land Title Association. 



_____________________________

Page 9



CONSIDER THE COMPETITION 

Buyers learn property values quickly by looking at other homes on the market.

Just remember, when you were a buyer you were probably a shrewd shopper.  Most buyers are!

 

WASTED MARKETING TIME

Advanced technology in our MLS exposes your property to the entire brokerage community in a matter of minutes.  The effectiveness of open houses, office caravans, advertising and personal marketing efforts may be severely damaged if the price is too high.

 

 

MY GOAL

 

My goal is to get your property SOLD for the HIGHEST possible price in the SHORTEST possible time.  My step by step program produces RESULTS and I look forward to presenting my recommendations to you.